ITS has revealed a fresh new brand at Connected Britain which opened today at the British Design Centre, London. It has had a total refresh in order to better represent how the business has grown up and evolved over the last 18 months, and is part of a wider initiative to continue its growth and increase market presence.

With a clear focus on design, build and operating full fibre and hybrid wireless networks, with particular emphasis on the reuse of existing assets to build them; ITS is committed to deploying gigabit capable infrastructure where it is needed. Along with its new look, the altnet has launched a much improved, all new website.

Daren Baythorpe, CEO at ITS said: “We needed a brand strategy that could continue to grow with us and that makes it far simpler for our customers and partners to understand who we are, what we do, and how we can help them. We exist to help data hungry organisations and communities connect to futureproof services, and that is what we want to be synonymous with.”

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